Dream of the Desert — Saudi Arabia’s first luxury train

`Dream of the Desert` KSA’s First Ultra Luxury Train

Client

Arsenale SpA

Location

Saudi Arabia

Scope of Work

Creative Consultancy · Creative Direction · Production · Photography · Videography

Dream of the Desert is Saudi Arabia’s first ultra-luxury train, running from Riyadh to Al Jouf across the Kingdom’s vast landscapes.

Silhouetted traveler seen through a train window against a passing desert plain

Hero Video (Director's Cut)

For Arsenale, we shaped its first visual language: creative direction, production, photography and original music, with guidelines to carry tone and narrative across everything that follows.

Logo Animation

Photos and Social

Two men in traditional Saudi headdress seated over a red patterned carpet

Couple in white overlooking desert sandstone spires at golden hour

Ornate lounge car of a luxury train with chandelier and silver tea service

Mushroom-shaped desert rocks passing beyond a moving vehicle's window

Illuminated sandstone outcrop beneath a star-filled desert night sky

Couple relaxing at a lantern-lit desert camp under starlight

A new chapter of rail travel in the Kingdom, introduced before the first carriage moved.

Social Videos

AI and 3D animation were used to bring the train to life, as the project is still under construction.

First teaser created for the initial launch of the project, with additional content to follow as development progresses.

Dream of the Desert | KSA’s First Ultra Luxury Train

Dream of the Desert KSA’s First Ultra Luxury Train