Dream of the Desert KSA’s First Ultra Luxury Train
Client
Arsenale SpA
Location
Saudi Arabia
Scope of Work
Creative Consultancy · Creative Direction · Production · Photography · Videography
Were Vision meets Movement
Dream of the Desert is the first ultra luxury train in Saudi Arabia.
A journey from Riyadh to Al Jouf, moving through vast landscapes, cultural depth, and a sense of timeless presence.
Hero Video (Director's Cut)
Developed as an early stage production in Saudi Arabia, the project focused on shaping its first visual expressions.
Logo Animation
The work extended into creative consultancy, establishing a framework to guide future communication. A set of guidelines defining tone, visual language, and narrative direction across upcoming productions.
Original music compositions and logo animation were created to define a distinct identity, aligning sound and image within a cohesive system.
Photos and Social
Social Videos
The Station
AI was used to bring the train into the station.
Product Teaser
With the train still in development, AI enabled a first glimpse of the experience.
The result is a cohesive visual ecosystem designed to introduce a new chapter of luxury rail travel in Saudi Arabia.