Dream of the Desert KSA’s First Ultra Luxury Train
Client
Arsenale SpA
Location
Saudi Arabia
Scope of Work
Creative Consultancy · Creative Direction · Production · Photography · Videography
Were Vision meets Movement
For Dream of the Desert, the work extended beyond content production to the development of the project’s visual language and future communication framework. Creative coordination shaped the narrative identity of the destination, establishing the tone, atmosphere, and imagery that would guide the brand across platforms.
The result is a cohesive visual ecosystem designed to introduce a new chapter of luxury rail travel in Saudi Arabia.
From concept to execution, the process included the creation of a digital content guidebook, defining the principles for storytelling, visual direction, and editorial consistency. Photography and video assets were produced alongside key visual elements such as logo animation and supporting brand materials.
Logo Animation
Photos and Social
