La Dolce Vita Orient Express. The new era of luxury rail travel
Client
Arsenale SpA - Orient Express
Location
Italy
Scope of Work
Creative Direction · Concept Development · Production · Content Creation · Casting · Styling · Music Production · Photography · Videography
A journey inspired by the golden age of Italian travel.
La Dolce Vita Orient Express reimagines the romance of rail across Italy, blending heritage, design, and contemporary luxury into a new vision of slow travel. The project celebrates the landscapes, culture, and timeless elegance that define the Italian way of life.
Hero Video (Director's Cut)
La Dolce Vita Orient Express was followed from its earliest stages, with the visual narrative evolving alongside its development until the official journey in 2025.
Each element was supported by original music compositions, designed to evoke the atmosphere of La Dolce Vita, creating a coherent and recognisable tone across all outputs.
Destination Film
Across multiple phases, a series of cinematic and digital assets were created to define the identity of the train. Vertical formats for social platforms, editorial visuals, and campaign content were developed to introduce and sustain the project before and after its unveiling.
Casting, styling, and production were carefully curated to reflect a contemporary interpretation of Italian elegance, aligning every detail with the narrative of the brand.
Social Media
Arrival at the station
The journey begins before departure. Guests arrive, moments unfold, and the atmosphere of La Dolce Vita takes shape in the anticipation of what’s to come.
Onboard experience
Life on board moves at a different pace. Shared moments, quiet gestures, and refined details come together to define the experience of the journey.
A long term visual journey, where storytelling becomes part of the project itself.
The project also led to the creation of a making-of film for Arsenale, capturing the process behind the train’s development over five years, offering a more intimate perspective on its evolution.