La Dolce Vita Orient Express | The new era of luxury rail travel

La Dolce Vita Orient Express. The new era of luxury rail travel

Client

Arsenale SpA - Orient Express

Location

Italy

Scope of Work

Creative Direction · Concept Development · Production · Content Creation · Casting · Styling · Music Production · Photography · Videography

La Dolce Vita Orient Express opens a new era of Italian rail. Heritage, design and slow luxury, drawn from the golden age of travel.

Close-up of the train's glossy blue carriage with gold monogram and Carrozza Suite lettering

Hero Video (Director's Cut)

From its earliest stages to the first journey in 2025, we shaped films, editorial visuals, social content and original music into one recognizable identity.

Destination Film

Social Media

Arrival at the station The journey begins before departure. Guests arrive, moments unfold, and the atmosphere of La Dolce Vita takes shape in the anticipation of what’s to come.

Onboard experience Life on board moves at a different pace. Shared moments, quiet gestures, and refined details come together to define the experience of the journey.

Man in a grey suit greets a smiling woman boarding the train at golden hour
Couple dining at a train window table with white wine, backlit by passing countryside
Woman reading in bed inside a warm mirrored train suite with framed abstract art
Couple playing cards at a small table aboard the train in warm light
Smiling woman in burgundy raises a glass of red aperitivo beside a bearded companion
Waiter carries a cocktail tray through a lively carriage as guests sing and play tambourines

Our work also became a making-of for Arsenale, an intimate record of five years of development.

The Vision

A long-term project where the story became part of the train itself.

Every project begins with a conversation.