Comune di Roma A eternal city, seen through a new lens
Client
Comune di roma
Location
Rome, Italy
Scope of Work
Concept · Creative Direction · Casting · Production · Videography
As part of the city’s new tourism vision, #FutourRoma, this project introduces a contemporary perspective on Rome, redefining its image for a global audience.
Commissioned by the Tourism Board, the work was developed to support the launch and communication of a strategy aimed at positioning Rome as a leading destination for hospitality and culture.
The production extended over the course of a full year, capturing the city across seasons and moments, building a comprehensive body of content for the official Turismo Roma YouTube channel.
Hero Video
Moving between heritage and modernity, the films offer a renewed reading of the Eternal City, where history remains present, yet constantly evolving.